Timothy Taylor's: Celebrating Craftsmanship in Beer

A Modern Interpretation of Heroic Everyday Workers

The design concept, known as "Know not show," celebrates the time, care, and effort that goes into making Timothy Taylor's outstanding beers. Inspired by the communist posters of the 1920s and 30s, which depicted proud and heroic everyday workers, the design team at Springetts created a modern interpretation of this style. The upward camera angle and simple screen print style give the brand a voice that makes the "worker" the hero.

Each beer in the Timothy Taylor's range features a master tradesperson striking a pose that reflects the craftsmanship of their trade. This design not only pays homage to the people who pour their craft and expertise into making the beer but also communicates the brand's commitment to quality and excellence.

The packaging for Timothy Taylor's beer consists of 500ml brown glass bottles with metal caps, adding to the premium feel of the product. The design stands out in the crowded beer category, appealing to both loyal Timothy Taylor's drinkers and those seeking a high-quality, distinctive brew.

Launched in autumn 2017, the new design has received accolades for its creativity and ingenuity. It was awarded the Bronze A' Design Award in 2018, recognizing its outstanding contribution to packaging design. This award is bestowed upon designs that exhibit strong technical and creative skills, contributing to quality of life improvements.

Timothy Taylor's commitment to "know not show" is evident in their exceptional award-winning beers. From the growers of their unique Golden Promise Barley to their master brewers and the landlords who sell the beer, the brand has a team of people who champion beer throughout the process. This dedication to craftsmanship and quality is reflected in every sip of Timothy Taylor's beer.

With their latest design, Timothy Taylor's and Springetts have created a visual representation of the brand's values and commitment to excellence. The celebration of craftsmanship and the people behind it is not only a testament to the brand's heritage but also a way to attract a new audience who appreciates and values premium beer.